Thiru V.S. Govindaraj Mudaliar, the eldest son of Thiru V.P. Sambanda Mudaliar, joined the company in the late 1950s. With his exceptional leadership qualities, dedication to work, sincerity, and commitment, he laid a strong foundation for the company's continued existence and success. Under his guidance, the company thrived and gained a reputable position in sports retailing.
Thiru V. S. Sudakar (late), the younger brother of Thiru V. S. Govindaraj, joined the company in the late 1970s. With the guidance and support of his elder brother, Thiru V. S. Govindaraj Mudaliar, he implemented innovative ideas and business principles that significantly increased the company's volume and scope. By that time, the company had established itself as one of the largest sports retailers in Tamil Nadu.
He expanded the business by establishing branches such as Popular Fitness, Leo Sportex, Popular Badminton, and Popular Sports Tiruvannamalai.
Dealing with high-profile customers means it is essential for our company to maintain high ethical and moral standards for the benefit of the community involved in our sales. When you choose Popular Sports, you are selecting experience, reliability, and quality, joining our ranks of satisfied customers who are spread throughout the state. Our strength lies in our satisfied customers, as we refer to their feedback to substantiate the success we have achieved. We consistently work hard to provide our clients with the best and latest products in the sports goods industry, regularly updating our offerings in line with current trends.
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